Brookland Beautification Small Grant Program

April 15, 2014

The Office of Planning is pleased to announce the selection of nine projects for the Brookland Beautification Small Grant Program.  Over forty applications were received in response to a request for proposals to provide visually creative beautification projects along the 12th Street commercial corridor, Monroe Street, NE and other significant public spaces in the greater Brookland community.  The Office of Planning and Dance Place have committed over $20,000.00 in grant funding to individuals and organizations within the greater Brookland community. The nine winners of the Brookland Beautification Small Grant will receive awards ranging from $750.00 to $5,000 for projects that include way finding signage, murals, public art installations, place-making, and connectivity.

The 2009 Brookland/CUA Metro Station Small Area Plan identified key actions to be implemented in the community including establishing a Brookland Arts/Cultural District, developing a neighborhood branding and way finding strategy for Brookland, and improving linkages to open space and recreational amenities in the community. This small grant program is in direct response to the Brookland residents’ desire that branding and beautification projects reflect the character of their community.  The Brookland Beautification Small Grant Program makes funding available, on a competitive bases, empowering local residents and stakeholders to create and implement neighborhood beautifications projects that are green and sustainable.

A public announcement and award ceremony has been scheduled for April 23, 2014 at Studio 21 in the Monroe Street Market from 6:30 – 7:30pm.  Award recipients will be present to discuss their projects.

 

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All applications must be physically received by January 24, 2014 at Dance Place located at 3225 8th St NE, Washington, DC 20017 or electronically to jasminem@danceplace.org, no later than 5:00pm eastern time. 

Project Summary:

The Brookland Beautification Small Grant Program will support the commissioning of imaginative and original beautification projects along the 12th Street NE commercial corridor and Monroe Street, NE.  The program is funded by the DC Office of Planning (OP) and managed by Dance Place.  Small grants ranging from $750 – $5,000 will be awarded to successful applicants. All projects must be created and installed between March 15, 2014 and August 31, 2014. Any individuals or organizations with a great idea can apply including artists, landscapers, gardeners, designers, property owners, businesses, and youth and civic organizations.

The purpose of the Brookland Beautification Small Grant Program is to make available opportunities for individuals and organizations, within the greater Brookland community, to provide visually creative beautification projects.  These projects will be focused along the 12th Street NE commercial corridor, Monroe Street NE, and other significant open/public spaces in the immediate vicinity as set forth in the Brookland/CUA Metro Station Small Area Plan.

The small grant program will empower local residents and stakeholders to create and implement neighborhood beautification projects that are innovative and sustainable.  Project themes may include but are not limited to public art, branding, way finding, place-making, connectivity, and temporiums.  The project deliverables may be in the form of art installations, plantings, murals, window treatments, pop-up uses/activation or other creative and visual forms of expression.

 

Background:

On June 11, 2013, OP in conjunction with Councilmember Kenyan McDuffie, the Department of Small and Local Business Development, and the Washington DC Economic Partnership held a Brookland Branding event at the Brooks Mansion.  As an implementation initiative of the approved 2009 Brookland/CUA Metro Station Small Area Plan, the Office of Planning presented some potential concepts developed over the past few years to enhance branding and identity along the 12th Street NE corridor.  At the meeting, the several Brookland stakeholders expressed a strong desire for more grassroots and locally “authentic” efforts to celebrate and brand the corridor consistent with their vision and aspirations for the neighborhood.

Therefore, OP teamed up with Dance Place to oversee the Brookland Beautification Small Grant Program, under which individuals and organizations can seek funding for implementation of their concepts for branding and beautification of 12th Street NE and/or Monroe Street NE. This program engages community stakeholders in an active way to beautify the community and strengthen the branding and appearance of the commercial corridor.

Beautification projects will serve to implement recommendations of the Brookland/CUA Metro Station Small Area Plan. The plan recommends establishing a Brookland Arts/Cultural District, developing a neighborhood branding and way finding strategy for Brookland, enlivening the intersection at 12th Street NE and Monroe Street, and improving linkages to open space and recreational amenities in the community.

 

Grant Process:

Interested applicants may apply by completing the Brookland Beautification Small Grant Program Application. All potential applicants are encouraged to attend one information session which will be offered twice, the first on Tuesday, December 10th and the second on Tuesday, January 7, 2014, both from 6:30 – 8:00 PM at Studio 21, part of the Monroe Street Market development at  716 Monroe St NE, Washington, DC 20017 (just steps off the Brookland/CUA Metro). An overview of the Small Grant Program will be provided at that time along with the application and selection criteria.  Applicants will be able to ask questions related to the program at that time. For more information on the program, potential applicants can also email the Project Manager, Jasmine McLaurin, at jasminem@danceplace.org or call Dance Place at (202) 269-1600.

 

All applications must be physically received by January 24, 2014 at Dance Place located at 3225 8th St NE, Washington, DC 20017 or electronically to jasminem@danceplace.org, no later than 5:00pm eastern time.